Using your website successfully and effectively to achieve your organization objectives involves several key points:
- Your website must have a professional, credible look that is appropriate to the needs of your target audiences. The content must be updated regularly, and the website should be easy to navigate.
- You must bring visitors to your website – and encourage them to return often. This can be with a variety of methods ranging from having your website URL on all of your printed materials, announcing the website at your events and in interviews, registering the website with search engines, and using email signatures and an email newsletter or announcements.
- Add tracking statistics and strong “Call to Action” links on your website so that you can see what is happening on the website and evaluate if the website is helping you achieve your objectives.
Click on this link to download a guide to evaluating your current website.
Guide to Evaluating your Website
Wow this is a really good article. I m glad to have read it. I m looking forward for more of your articles . I really enjoyed reading it. Its good to know that there is much more knowledge to gain on this topic. Just keep posting your good work and keep enlightening your readers. Thank you..
Thank you for your comments. To keep up with new postings please click on the SUBSCRIBE button on the right column – or you can subscribe to the RSS feed to view in your RSS reader. I use a Google home page to read my RSS feeds. All the best for your business and hope that these articles are helpful.
Denise Davies
davies@alephinc.com
http://www.alephconsulting.org