Facebook AdWords

If you are already a member of facebook you may have noticed the small icon on your page that says “Ads and Pages”.  If you are selling or promoting any product or service take a look at this. (www.facebook.com)

The FaceBook ads can point to a page on facebook – or can point to your own website or any URL of your choice.  You type in the title, text of the ad and optionally add an image.  Then you create the PROFILE of the type of person you would like to target the ad to.  This is quite a sophisticated but easy to use set of questions – you can select for example

  • Male or female
  • Age group
  • Education level
  • Geographic location
  • Special interest keywords

As you select each of these – or leave them blank – you will see the size of the target audience that can potentially see your ad.

For payment – you select if you want to pay according to the number of people who VIEW the ad – or the number of people who CLICK on the ad and go to the URL you provided.  You can define the maximum amount you want to spend per day (the minimum amount is $ 5 per day). And you can also select how much you are willing to spend “per click” – You will see a range of acceptable pricing.   So for example if you are willing to pay $.20 per click and have set your maximum at $ 5 per day – after 25 people click on your ad the ad would not be displayed again till the next day.

To be most effective you would want the URL that they click on, to have a specific “Call to Action” so you could determine the effecitveness of the ad.

You can also setup an “Ad Campaign” with variations on your ad so you can determine which is your most effect title, image, target groups, text and other variables.

For more ideas about Internet Strategies – http://books.alephconsulting.org

  • Although facebook advertisng can be VERY targetted, I think that there are quite a few drawbacks, for example the fact that they are very unlikely to click and very unlikely to convert because they aren’t really in a buying mood.

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