Donations – Wikipedia Example


Wikipedia is a popular Internet information resource that is built on interaction and input from subject experts and people knowledgeable of specific topics.  It is a collaborative environment and built on participation and self-editing.

Wikipedia setup a nonprofit foundation – Wikimedia Foundation which is “a nonprofit charitable organization dedicated to encouraging the growth, development and distribution of free, multilingual content, and to providing the full content of these wiki-based projects to the public free of charge”.  Their online donations have a few interesting ideas that provide useful lessons and ideas for other nonprofits that want to develop online donations.

The unique method uses PayPal as a method of payment processing. When the person donates they have the option of adding a comment – and selecting to make their donation anonymous or not.  If you look at the Donor Comments page you will see names, comments amounts and currency for each of the donors.  If you make a donation yourself – you will almost immediately see your name appear on the list.  This is one of the very transparent methods they have for acknowledging and thanking their donors.  It also gives a very human and engaging way to involve and encourage donations. The other key is that they use a variety of payment options including by check and mail in.

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