An email newsletter is a very cost-effective way of increasing traffic to your website and for building a relationship with your target audiences. There are several key points that will increase the success and effectiveness of your e-newsletter. In many ways it is similar to the goals that you have for the website itself.
- WHO do you want to reach – Your list
- WHAT would you want them to do – Your Call To Action
- WHERE do you want them to go – Website Links
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The article includes:
- Building your list
- Call to Action
- Links to Website
- Comments on Constant Contact for email management
Great tips Denise, loads of UK third sector organisations have had enormous success with their email newsletters it’s a shame more aren’t utilising them.