Facebook Groups have a new look. The layout is easier to use – both for the group administrator and for the members of the group. It has more the look of your personal Facebook or FB Pages.
Now when you visit a FaceBook Group – the Wall shows postings by the administrators and the members of the group. On the left side as the Admin you can display information about the group. Adross the top are tabs to different areas setup for the group.
You can create an EVENT for your group and send out invitations to people in your Facebook friends, or invite by email.
Check that you are linking to your website – and on your website that you include a “Share on Facebook” link to get more interaction between your facebook group and your website.