Newsletters and Social Media Mix

Constant Contact Email marketing + social media
Email marketing + social media

There has been some discussion online about whether you can or should replace your email newsletter with Facebook messaging.  I think the answer is NO — there is place for both in your marketing mix.  In your target audiences some people are more comfortable with email and others are more tuned in to Facebook and other social media.

Constant Contact, an online service for managing your email newsletters and announcements, has added a very useful feature that marries the two worlds so you can reach both arenas with no more work than a click on a check box when you send your email.   Add the social media links to your email and this enables your recipients to easily share it with their Facebook friends, tweet it, add it to LinkedIN or other social networks.  On your control panel you as administrator can also share and tweet the email.

Your internet presence is increasingly a web of interactions.  Ideally you should be driving traffic to your “Call to Action” and tracking conversion of traffic to the relationships you are developing and sales.


Denise Davies is an Internet and media consultant.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact through the contact form


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