Your Nonprofit Website – The Three Cs

Putting the pieces together
Putting the pieces together


Your Nonprofit Website is a key component for your communications strategy.  Use the Three Cs to evaluate your current website and as part of the planning process as you move ahead with maximizing the value of the Internet for building your organization.

Communications

Your website is a hub for your internet communications.   In your newsletter, social media, email signatures, link back to your website to bring people to your website.  Once the person is visiting your website they must see information that is engaging and valuable to THEM.

  • Identify your target audience(s) and their needs
  • Your home page must have your key message that speaks to the site visitor
  • Have latest updates available from the home page – leading in to the specific areas of the site
  • Update your website on a regular basis with news and changes.   Assign someone to review the website on a regular basis to be sure that it reflects your current situation.
  • Consider integrating Social media such as your Facebook page and Twitter feed with your website
  • Provide methods for 2 way communications – see the Calls to Action section below

Credibility

You have just seconds to grab and hold the attention of the person visiting your website.  First impressions DO count. The person must see in a very short time that the website is of interest to THEM.

Here are a few suggestions on building credibility:

  • Look professional – and appropriate for your target audiences
  • Provide easy navigation to all areas of the site
  • Proofread your content to be sure there are no typos, spelling errors, paragraph formatting errors
  • Check that all the internal and external links are working. Remember that in your links to EXTERNAL sites – their link may change.
  • Use graphics, photos, video, colors, fonts, layout for a professional look

Remember that the person is judging your organization and capability by what they see on your website.  You want to create a professional and credible presence that encourages them to spend their time and engage with you in some way.

Call to action

What do you want people to DO when they see and like your website?  You want the person not only to say “this organization looks like they are doing good work”.  People see hundreds and thousands of websites – how do you engage them and have them return.  You want to build a relationship with the interested person.  Here are a few suggestions on engaging the user and building that trust and interest.

  • Ask them to bookmark the site
  • Encourage them to sign up for your email newsletter
  • Add a contact form to let them ask a question or ask for help
  • Give a link to download a report – and they give their email address to receive it
  • Provide a method to donate to your organization – with a variety of levels
  • Get them involved with information and form on how to become a volunteer
  • Add a RSS signup to get updates on pages that you update often
  • Integrate your Facebook page and Twitter feed and encourage people to join your social networks

Then be sure to follow up by

  • Sending them a newsletter and announcements
  • Provide updates on donations and how they are used
  • Add new reports and news
  • Add regular updates to the website so that a person sees new and updated information when they do return to the site

Denise Davies is an Internet and media consultant.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact through the contact form

Creating a List on Twitter to Organize Tweets

If you are like me you have several kinds of interests and if you are using Twitter you may find that after you start following people you miss out on specific information in the tweets.   I only check my twitter once or twice a day and the stream of tweets wasn’t helping me to find anything specific.

The LIST function in Twitter is very useful in organizing the tweets according to your specific interests.

Create a new list

Twitter create a list
Twitter create a list - drop down menu
Twitter create a list
Twitter create a list

Select people to add to the list

in the search box type in a specific person or topic.  Also – when you are looking at a PROFILE – you can click on the LIST icon to add them to one or more lists.

Twitter find people to add to list
Twitter find people to add to list

 

 

 

 

 

 

The LIST icon is the icon on the right circled in RED

Twitter do a search and click on the LIST ICON to add to list
Twitter do a search and click on the LIST ICON to add to list

 

 

Twitter put check mark in the box for the list to add
Twitter put check mark in the box for the list to add

Click on the list to view tweets for that list – Example

I had started a new blog of travel and photography articles about Nova Scotia.  In Twitter I made a list to follow and organize people who tweet on Nova Scotia events, restaurants, attractions, shopping, and arts and crafts.   This helps me to quickly see new tweets on this specific area.

Denise Davies is an Internet and media consultant.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact through the contact form

Your Internet Strategies

 

The WEB of website + Social Media

I have now moved the blog http://alephconsulting.word.press.com to new hosting and using WordPress.COM and using the domain name www.yourinternetstrategies.com

 

If you have been following previous posts about comparing the 2 versions of WordPress you will see the pros and cons of this.  The WordPress.ORG is giving me some additional programming functions that make it possible to display some types of materials not possible before.

I hope that those who were following the Internet Strategies blog before will continue to follow and re subscribe.  I have been able to change the URL on Networked Blogs (on Facebook) so followers from that stream should continue to receive notice of new postings.

I am interested to receive your comments and if you are seeing anything that isn’t working on this new format – images, links or anything else that doesn’t look like it is displaying correctly.  If you do see an error could you please send me the URL of the page, the problem and what browser you are using.

Thanks and I hope to continue posting on ideas, tips and strategies for nonprofits and organizations that are looking for methods to use the many facets of the Internet to grow your organizations.   The new domain name for the blog reflects this   “YOUR INTERNET STRATEGIES”    www.yourinternetstrategies.com

 

Denise Davies is an Internet and media consultant.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact through the contact form