Global Online Fundraising Conference

The IFC Online is the world’s first global, virtual fundraising conference. Taking place completely over the internet, the event will deliver three days of live, interactive, workshops and plenaries to a world-wide audience of fundraisers.

Online webinars are a very cost effective way of attending seminars, and learning something new.  Webinars let you build your knowledge and network without the expense of travel.

Here is an overview of an upcoming conference that looks valuable for anyone interested in fundraising. See the full details on The Resource Alliance website

The IFC Online is the world’s first global, virtual fundraising conference. Taking place completely over the internet, the event will deliver three days of live, interactive, workshops and plenaries to a world-wide audience of fundraisers.

Featuring an incredible line-up of expert speakers in the field of new media fundraising, the IFC Online is a must for anyone interested in raising funds online and building constituency through email, SMS and Web 2.0.

During IFC Online, our presenters will not only share online teaching and learning techniques, but facilitate a lively dialogue with a community of participants. The result: the sharing of practical ideas that each participant can immediately integrate into their fundraising strategy, and an instant network of peers that serves as an ongoing resource to all members of the IFC Online community.

Stories are Powerful for Fundraising

Stories are a powerful means for reaching the heart of your audience.

Tell Your Story
Tell Your Story

Stories are a powerful means for reaching the heart of your audience.

This article has some excellent ideas on how to identify YOUR story and then how to use that story to effectively market your organization. The Rule of Three’s For Nonprofits – Nonprofit Marketing & Fundraising Storytelling Made Easy” In Marc Pitman’s article he discusses these key methods with some excellent and practical suggestions:

  1. Identify three authentic qualities about your organization;
  2. Identify three natural channels of communication; and
  3. Feed the three qualities into those three channels three times for the next three months.

I would add to the channels of communications a few more to the specifically Internet based communications. He mentions the website and ezines.  I would add blogs, articles in online ezines, your own enewsletter, participating in online forums, profile listings and participation on FaceBook and LinkedIN, and starting up a twitter profile. A video – or a series of short “story” videos can be a part of telling the story – on your website and on YouTube.

Your donors are often participating on the Internet and all these locations give you added channels for getting your story heard and seen.

Donations – Wikipedia Example

Wikipedia
Wikipedia

Wikipedia is a popular Internet information resource that is built on interaction and input from subject experts and people knowledgeable of specific topics.  It is a collaborative environment and built on participation and self-editing.

Wikipedia setup a nonprofit foundation – Wikimedia Foundation which is “a nonprofit charitable organization dedicated to encouraging the growth, development and distribution of free, multilingual content, and to providing the full content of these wiki-based projects to the public free of charge”.  Their online donations have a few interesting ideas that provide useful lessons and ideas for other nonprofits that want to develop online donations.

The unique method uses PayPal as a method of payment processing. When the person donates they have the option of adding a comment – and selecting to make their donation anonymous or not.  If you look at the Donor Comments page you will see names, comments amounts and currency for each of the donors.  If you make a donation yourself – you will almost immediately see your name appear on the list.  This is one of the very transparent methods they have for acknowledging and thanking their donors.  It also gives a very human and engaging way to involve and encourage donations. The other key is that they use a variety of payment options including by check and mail in.