Category: email

Reach customers where they are every day: their inbox.

We hear it all the time: “Follow us on Twitter.” “Like us on Facebook.” “Connect with us on LinkedIn.” But in the shuffle of social media, one very important marketing tool should never be forgotten: email.

Email MarketingEmail may not be the newest tool, but it is the one with the broadest reach. And with Email Marketing from Constant Contact you’ll reach current and potential customers where they are everyday-their inbox.

Email Marketing helps you connect with customers. And stronger connections turn customers into fans. When you engage your fans through valuable, relevant messages, you build repeat business and referrals-boosting your bottom line.

Don’t have a long email list? No problem. Constant Contact has the tools to get people to sign up through social sites such as Facebook and Twitter.

And as a Constant Contact Solution Provider, I’ve got the expertise, training and tools to help you grow your list and your business.

So check out 5 Ways Email Marketing Will Grow Your Business to learn how you can succeed with Email Marketing, then contact me to see how I can help you convert prospects into customers.

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Newsletters and Social Media Mix

Constant Contact Email marketing + social media
Email marketing + social media

There has been some discussion online about whether you can or should replace your email newsletter with Facebook messaging.  I think the answer is NO — there is place for both in your marketing mix.  In your target audiences some people are more comfortable with email and others are more tuned in to Facebook and other social media.

Constant Contact, an online service for managing your email newsletters and announcements, has added a very useful feature that marries the two worlds so you can reach both arenas with no more work than a click on a check box when you send your email.   Add the social media links to your email and this enables your recipients to easily share it with their Facebook friends, tweet it, add it to LinkedIN or other social networks.  On your control panel you as administrator can also share and tweet the email.

Your internet presence is increasingly a web of interactions.  Ideally you should be driving traffic to your “Call to Action” and tracking conversion of traffic to the relationships you are developing and sales.

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Denise Davies is an Internet and media consultant.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact through the contact form

 

Tips for Nonprofits To Build Your List

Email MarketingA key component of success in getting the word out about your nonprofit is to build up the list of people that are interested and want to be informed.

Who should be on your list?

Your list includes current clients, potential clients, volunteers and potential volunteers, donors and potential donors, sponsors and potential sponsors, alliance partners, other organizations working with similar missions or for the same type of clients and your own employees, board members, people who attend your classes and seminars, media contacts etc.

Segmenting your list

Look at the categories above and review the current status of your organization.  Do you currently collect the contact information from each of these types of contacts?  What form is the list in now?  Are you able to use it effectively to target communications to either all or specific interest groups?  For example, are you able to contact just people who are volunteers?

Building your list

Building your list should be a regular ongoing activity. It involves both online and offline activities.

ONLINE TIPS

  • Add a “Signup for newsletter” on the website.
  • Add a useful article or report and then a  “Download Article” and ask for an email address and send the link to the article to that address
  • Add a link on your email signature file “Sign up for newsletter”
  • Add various “Calls to Action” on your website – and ask people if you can add them to your newsletter list.  e.g. “Become involved”, Donate, “How can I help”, “Ask a Question”
  • Add a “Signup for email newsletter” on your Facebook Page
  • Hold an online webinar and get contact information for registration

OFFLINE TIPS

  • Have a signup sheet at your seminars, classes and events
  • Ask your clients, affiliates, partner organizations, board members, volunteers, for their email address
  • Hold a raffle or contest and include the email address to inform the winner – ask for permission to put them on your list
  • Have sign up sheets or business card bowls at conferences, and alliance partner locations

For more details on how to build your list and please send me a request for a special report from Constant Contact.  Eckova Consulting is a Constant Contact Solution Provider and offers services on list building, list management, email newsletter design and maintenance, and a full range of internet consulting services for nonprofits.   Constant Contact provides the tools to  implement all of the suggestions to build your list.

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Denise Davies works with nonprofits and small business to provide effective internet strategies.  Denise is a Certified Constant Contact affiliate and Solution Provider.