Articles as part of your marketing mix

Articles are an excellent addition to your marketing mix providing information to people that are searching on the Internet for a solution to their problems and building your credibility and links.

Articles are an excellent addition to your marketing mix.

They provide information to people that are searching on the Internet for a solution to their problems and answer to their questions.

From your point of view – articles have a lot of positives

  • You build your credibility with a wide base of people interested in your topic
  • Articles have a very long “life” on the Internet.  You will get people following up on links in an article years after you have written it.
  • There are multiple places that you can submit your articles at little or no cost.
  • The time invested in writing an article is time well spent.  You can also collaborate with people who specialize in writing high quality articles for you.
  • Links on the article or in your bio / resource box lead people to your website, blog or specific programs and services — these provide Inbound Links that are high quality links to your website and improve your search engine placement.

Ezine Articles is a good site to start with – http://www.ezinearticles.com – You can setup a free member account and have multiple resource boxes that you setup and select from to be placed at the bottom of your article. It does take about 7 days for your articles to be reviewed and accepted or comments on what you need to edit before they are published. If you upgrade to their Premiere membership you can soeed up the process. They have graphical reports to see activity and links out.

You can see my ezine page at http://www.ezinearticles.com/?expert_bio=Denise_davies

Denise Davies, EzineArticles.com Basic Author

Stories are Powerful for Fundraising

Stories are a powerful means for reaching the heart of your audience.

Tell Your Story
Tell Your Story

Stories are a powerful means for reaching the heart of your audience.

This article has some excellent ideas on how to identify YOUR story and then how to use that story to effectively market your organization. The Rule of Three’s For Nonprofits – Nonprofit Marketing & Fundraising Storytelling Made Easy” In Marc Pitman’s article he discusses these key methods with some excellent and practical suggestions:

  1. Identify three authentic qualities about your organization;
  2. Identify three natural channels of communication; and
  3. Feed the three qualities into those three channels three times for the next three months.

I would add to the channels of communications a few more to the specifically Internet based communications. He mentions the website and ezines.  I would add blogs, articles in online ezines, your own enewsletter, participating in online forums, profile listings and participation on FaceBook and LinkedIN, and starting up a twitter profile. A video – or a series of short “story” videos can be a part of telling the story – on your website and on YouTube.

Your donors are often participating on the Internet and all these locations give you added channels for getting your story heard and seen.