Articles are an excellent addition to your marketing mix providing information to people that are searching on the Internet for a solution to their problems and building your credibility and links.
Articles are an excellent addition to your marketing mix.
They provide information to people that are searching on the Internet for a solution to their problems and answer to their questions.
From your point of view – articles have a lot of positives
You build your credibility with a wide base of people interested in your topic
Articles have a very long “life” on the Internet. You will get people following up on links in an article years after you have written it.
There are multiple places that you can submit your articles at little or no cost.
The time invested in writing an article is time well spent. You can also collaborate with people who specialize in writing high quality articles for you.
Links on the article or in your bio / resource box lead people to your website, blog or specific programs and services — these provide Inbound Links that are high quality links to your website and improve your search engine placement.
Ezine Articles is a good site to start with – http://www.ezinearticles.com – You can setup a free member account and have multiple resource boxes that you setup and select from to be placed at the bottom of your article. It does take about 7 days for your articles to be reviewed and accepted or comments on what you need to edit before they are published. If you upgrade to their Premiere membership you can soeed up the process. They have graphical reports to see activity and links out.
Identify three authentic qualities about your organization;
Identify three natural channels of communication; and
Feed the three qualities into those three channels three times for the next three months.
I would add to the channels of communications a few more to the specifically Internet based communications. He mentions the website and ezines. I would add blogs, articles in online ezines, your own enewsletter, participating in online forums, profile listings and participation on FaceBook and LinkedIN, and starting up a twitter profile. A video – or a series of short “story” videos can be a part of telling the story – on your website and on YouTube.
Your donors are often participating on the Internet and all these locations give you added channels for getting your story heard and seen.
One of the comments I often hear from nonprofits is that they have too much that they want to include in their newsletter and are not sure how best to use it. The other issue is not enough time. Here are a few suggestions that should help.
First of all make a plan for the year. Take your calendar and mark in the major holidays and yearly themes. Then on the calendar mark in any special events or activities that your organization has already planned – this could be your fundraising events, seminars, special program dates.
Then make a list of your program areas, target audiences and calls to action that you want to include. Look at the content sources that you already have – print newsletter, website, program guides, tutorials and seminars that you offer, stories from your clients, volunteers and staff.
Look at the calendar and pick the topics and calls to action that you want to feature in each month. Don’t try and include everything in the newsletter. Instead think of this as hitting the main topic, a story from a client or volunteer, and use the newsletter to bring people to the website to read the full article or details and to respond.