Donations – Wikipedia Example


Wikipedia is a popular Internet information resource that is built on interaction and input from subject experts and people knowledgeable of specific topics.  It is a collaborative environment and built on participation and self-editing.

Wikipedia setup a nonprofit foundation – Wikimedia Foundation which is “a nonprofit charitable organization dedicated to encouraging the growth, development and distribution of free, multilingual content, and to providing the full content of these wiki-based projects to the public free of charge”.  Their online donations have a few interesting ideas that provide useful lessons and ideas for other nonprofits that want to develop online donations.

The unique method uses PayPal as a method of payment processing. When the person donates they have the option of adding a comment – and selecting to make their donation anonymous or not.  If you look at the Donor Comments page you will see names, comments amounts and currency for each of the donors.  If you make a donation yourself – you will almost immediately see your name appear on the list.  This is one of the very transparent methods they have for acknowledging and thanking their donors.  It also gives a very human and engaging way to involve and encourage donations. The other key is that they use a variety of payment options including by check and mail in.

Find Interest Groups

SunflowerThere are many social networks on the Internet. Try to find interest groups that meet in your geographic area. For example – you click on the tab for “Meetups by City” and you browse categories and topics that are interesting to you. In the listing it will show the number of people in any group. You can click on a group and find out their profile and activities and if you are interested you can signup for the group. There is no charge for joining groups. Some groups do ask that you send in your information before you will be joined as a member.

Then you can RSVP for specific group activities. This is a great way to meet people who share your same interests. These include professional interests such as business networking, social such as hiking or cooking, sports etc.

For your nonprofit promotion you can look for groups that might be interested in your organization. You can also setup your own meetup group.