It is very useful to be able to view information about the number of visitors to your website, what pages they visit and where they come from. There are several methods of adding that function to your website.
Stat Counter (www.statcounter.com ) is a free website counter with a lot of flexibility. You setup your website as a PROJECT and answer a few questions – the name of the website and url, an email contact, and the type of site. Then you get an HTML code that you or your web person can add on every page of the website. If you want to have a visible code you can – but I prefer the logged in statistics area. Once this is setup you can login and see live statistics on visitor traffic on your website. You can select a date range, see what geographic area people come from, how many pages they look at, what is their path through the website and popular pages. You can set up an email report to go out to your email address. You can also block your own visits to the website. If you have multiple websites you can setup multiple projects so you can easily move from one to another.
In the next posting I will discuss Google Analytics.
If you are anything like me you don’t leave the office without mapping your route. I like Google Maps – it has an easy to use “Destination” link that you put your starting address – and you can add multiple locations so you can plan a long trip or multiple stops.
In addition to this you can zoom in and look at different views that give you an idea of the terrain – and on their street level view you can even see the store fronts and photos of the area.
PUT YOUR BUSINESS ON GOOGLE MAPS
Click on the link that says “Put your business on google maps” and you can take advantage of this free facility to list your business or organization. This is a great opportunity to build your profile on the Internet.
You can even add COUPONS that a person can print out or link to.
Using your website successfully and effectively to achieve your organization objectives involves several key points:
- Your website must have a professional, credible look that is appropriate to the needs of your target audiences. The content must be updated regularly, and the website should be easy to navigate.
- You must bring visitors to your website – and encourage them to return often. This can be with a variety of methods ranging from having your website URL on all of your printed materials, announcing the website at your events and in interviews, registering the website with search engines, and using email signatures and an email newsletter or announcements.
- Add tracking statistics and strong “Call to Action” links on your website so that you can see what is happening on the website and evaluate if the website is helping you achieve your objectives.
Click on this link to download a guide to evaluating your current website.
Guide to Evaluating your Website