Your Nonprofit Website – The Three Cs

Putting the pieces together
Putting the pieces together


Your Nonprofit Website is a key component for your communications strategy.  Use the Three Cs to evaluate your current website and as part of the planning process as you move ahead with maximizing the value of the Internet for building your organization.

Communications

Your website is a hub for your internet communications.   In your newsletter, social media, email signatures, link back to your website to bring people to your website.  Once the person is visiting your website they must see information that is engaging and valuable to THEM.

  • Identify your target audience(s) and their needs
  • Your home page must have your key message that speaks to the site visitor
  • Have latest updates available from the home page – leading in to the specific areas of the site
  • Update your website on a regular basis with news and changes.   Assign someone to review the website on a regular basis to be sure that it reflects your current situation.
  • Consider integrating Social media such as your Facebook page and Twitter feed with your website
  • Provide methods for 2 way communications – see the Calls to Action section below

Credibility

You have just seconds to grab and hold the attention of the person visiting your website.  First impressions DO count. The person must see in a very short time that the website is of interest to THEM.

Here are a few suggestions on building credibility:

  • Look professional – and appropriate for your target audiences
  • Provide easy navigation to all areas of the site
  • Proofread your content to be sure there are no typos, spelling errors, paragraph formatting errors
  • Check that all the internal and external links are working. Remember that in your links to EXTERNAL sites – their link may change.
  • Use graphics, photos, video, colors, fonts, layout for a professional look

Remember that the person is judging your organization and capability by what they see on your website.  You want to create a professional and credible presence that encourages them to spend their time and engage with you in some way.

Call to action

What do you want people to DO when they see and like your website?  You want the person not only to say “this organization looks like they are doing good work”.  People see hundreds and thousands of websites – how do you engage them and have them return.  You want to build a relationship with the interested person.  Here are a few suggestions on engaging the user and building that trust and interest.

  • Ask them to bookmark the site
  • Encourage them to sign up for your email newsletter
  • Add a contact form to let them ask a question or ask for help
  • Give a link to download a report – and they give their email address to receive it
  • Provide a method to donate to your organization – with a variety of levels
  • Get them involved with information and form on how to become a volunteer
  • Add a RSS signup to get updates on pages that you update often
  • Integrate your Facebook page and Twitter feed and encourage people to join your social networks

Then be sure to follow up by

  • Sending them a newsletter and announcements
  • Provide updates on donations and how they are used
  • Add new reports and news
  • Add regular updates to the website so that a person sees new and updated information when they do return to the site

Denise Davies is an Internet and media consultant.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact through the contact form

Website + Social Media for Building Traffic

Your own WEB consists of multiple internet based tools and publishing areas. Each contributes to building traffic, interactivity, collaboration and network building. See diagram and explanation

I often get asked about the advantages of having both a website AND using online social networking – Facebook, LinkedIN, and other social media.

Also – is an email newsletter effective in building traffic.

The way that i visualize it is with this diagram:

The WEB of website + Social Media

Your own WEB consists of multiple internet based tools and publishing areas.  Each contributes to building traffic, interactivity, collaboration and network building.

Having a Facebook Page (your business page), articles, blog, listings and postings on professional portals, a YouTube channel for video, FLICKR area for photos, postings from press releases and news sites all potentially bring traffic to your website and also give people the opportunity to “like”, post comments and questions and interact with you.  All these activities help you in building your network and list of interested contacts.

An email newsletter similarly is a simple “call to action” that people can sign up for on your website or from other entry points. People who sign up are interested in continuing to receive information from you.  Constant Contact provides social networking links from the emails that you send out – and also you can publish an archive on your website.

Develop a plan and strategy on how to use Social Media. Include a timeline and also a plan on how to reuse / republish information in different formats so that you get multiple uses without a lot of extra work.

Your Social Networking sites can all be integrated with your website.  You or your web developer gets the code and adds the code to one or more places on the website.

Examples:

  • http://www.eckova.ca – the home page integrates the Eckova Facebook page and blog.  Various other locations on the website include integrations e.g. in the sidebar area and inside pages.
  • http://antigonishfilmfest.org – the home page integrates the Facebook Page

Denise Davies is an Internet and media consultant with Eckova.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact by email at davies@eckova.ca

 

 

Integrating Facebook with your Website

Step by step tips for integrating Facebook with your website using a “LIKE” box. Maximize your Facebook interactions by showing them on your website.

Putting the pieces together
Putting the pieces together

Your website is your core information hub on the internet.  It is structured, has a menu and you own the domain.

I have talked about how and why to setup a Facebook Page in other postings.

Facebook is more fluid and it is great for posting announcements on your company Facebook page.

Here are a couple of tips for integrating your Facebook business page with your website.  The advantage is that whenever you make a posting on your Facebook page – it automatically shows up on your web page.

  1. Go to your facebook page.  You must be an administrator of the page to do the following steps
  2. Click on “Edit page” – the link is on the top left of your page
  3. Scroll down and on the right hand side you will see “Promote with a Like Box”
  4. Use the different options and select if you want to show
    1. First fill in your page ID — this is the number that you see in your URL or click the “?” if you need help
    2. Width – change the width to look best on your web page.  You might have to try a couple of different widths and also talk to your webmaster about what width would look best
    3. Connections – these are the images of people who “like” your page.  Select the number you want to show or “0” if you don’t want to show any
    4. Steam – these are the POSTINGS on the your Facebook page. Click the check box to show the postings.
    5. Show header – This adds the “Find us on Facebook”
  5. Click on the “Get Code”.  Copy both of the code options and send to your webmaster.  You can add these on your home page or any of the inside pages.

EXAMPLES

Both of these examples show a “LIKE” box on the home page.  They encourage people to “LIKE” your Facebook page, grow the number of followers and interaction, and show new and updated content directly on your website.

Denise Davies is an Internet and media consultant with Aleph Consulting.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact by email at davies@alephinc.com