Facebook for Business and Nonprofits


Facebook is an important marketing channel for your business or nonprofit. Over the past year Facebook has launched useful tools to build your lists, present creative content and analyze results. Come and learn how to build and manage your Facebook Page to improve your productivity and reach your 2016 goals.



Compare FB page / Personal profile
Setting up a FB Page
Posting types
Posting features scheduling / sharing / image choices / video
Images – tools and tips for creating, sourcing and editing
Getting Likes
Facebook Ads, boosting posts, promoting your page
Facebook Apps
Insights / Finding what works
Curating content
Content calendar
Setting up an event
Integration with web / blog
Security and personal
Managing your page
Facebook Groups
Facebook Events

Introduction to “Your Internet Strategies” online course and special offer.


LOCATION: Antigonish Career Resource Centre, 50 James Street
Antigonish, Nova Scotia, B2G 1R7

DATES: January 21, 28, February 4, 11 2016

TIME: 9:30 – Noon. 4 Thursdays

PRICE: $ 35 per session or $120 for all 4 sessions.

TRAINER: Denise Davies.  Denise is an internet consultant and offers internet and social media training for individuals and groups.  She is a co-facilitator at Coady International Institute offering Social Media Communications to international participants.



Workshop 1 – Jan 21
Create your Facebook page, settings, page info, About section, image tools to create your header. Inviting LIKES

Workshop 2 – Jan 28
Posting tools. Scheduling, content types, scheduling, creating image carousels, posting videos, curating content, sharing.

Workshop 3 – Feb 4
Getting more LIKES. Inviting, groups, Facebook Ads. Insights. Building your target market.

Workshop 4 – Feb 11
Curating content, publication calendar, managing your time, integration, Facebook Apps, Intro to Your Internet Strategies

Your Internet Strategies new Facebook Page

Check out our new Facebook Page and LIKE it to get new tips and ideas for your internet strategies.

Strategies for nonprofits and small business to plan and implement internet and media tools that are effective in growing your audience, increasing donations, building your network, creating a credible web presence and providing education and training to use Internet and media tools effectively.

Your Internet Strategies Facebook Page
LIKE Your Internet Strategies Facebook Page

How to Schedule Facebook Posts

You have some time late at night or on the weekend to work on Posts for your Facebook Page. You have lots of content you want to post.

You don’t want to annoy your followers by having too many posts in a row.

You do want to have the posts go out when people are most likely to see them.

How to:

  • On the post area – click on the down arrow next to the POST button and choose the “SCHEDULE” option.
  • You can schedule any date / time starting from 10 minutes from the current
  • Once you post is scheduled you can EDIT your post. This is useful for reviewing how the post will look, edit and finalize changes.
  • You can then choose to PUBLISH now – or reschedule. The schedule option doesn’t allow you to add more photos.

NOTE – this function is available on Facebook Pages to the page ADMINS

An online course “