- Your website must have a professional, credible look that is appropriate to the needs of your target audiences. The content must be updated regularly, and the website should be easy to navigate.
- You must bring visitors to your website – and encourage them to return often. This can be with a variety of methods ranging from having your website URL on all of your printed materials, announcing the website at your events and in interviews, registering the website with search engines, and using email signatures and an email newsletter or announcements.
- Add tracking statistics and strong “Call to Action” links on your website so that you can see what is happening on the website and evaluate if the website is helping you achieve your objectives.
Click on this link to download a guide to evaluating your current website.