Maximizing your web content

It takes time to write a new blog, or add new content to your website. There are some ways that will help you to maximize your time and effort and get the most visibility for your thoughts and ideas.

Maximizing Content
Maximizing Content

One of the things that I find helpful in creating new content is to listen and look at the comments and questions that people ask you about their website.  A big question is about content and time.  It takes time to write a new blog, or add new content to your website.  There are some ways that will help you to maximize your time and effort and get the most visibility for your thoughts and ideas.

 A few content areas that you may be using include:

  • Your website
  • Email Newlsetter
  • Blog
  • Facebook
  • LinkedIN
  • Twitter
  • Articles

Here are a few suggestions on maximizing your efforts:

  • Use your blog to write about topics of interest to your clients and prospects
  • On your blog add a “SHARE” button that makes it easy for readers to post something of interest on their own social networks
  • Add a “FEED” from your blog to your website. 
  • In Facebook – setup a “Networked Blogs” in the Facebook Applications – register your blog and in the setup area set it to pull new postings from your blog onto your Facebook page.  You can invite your Facebook friends to sign up to receive notices and you can send out messages to those signed up.
  • Setup your Twitter account to pull new postings from your blog.
  • Add the “BLOG” app to your LinkedIN profile.  Then register your blog – this will pull your posting and display it in your LinkedIN profile
  • When you are writing your email newsletter – look at your blog and identify topics you might want to include in the newsletter – then give exerpts and links back to your blog to read the full posting.
  • Review your blog postings when you write your articles for ezine Articles or other article posting sites. 

These are just a few suggestions for maximizing the reach and value of your content.  Feel free to send any other suggestions.

The power of blogging and social networks

Blogging and social networks can be a powerful combination in raising awareness and building support for a cause.

Bloggers and Social Networks can provide a powerful channel for getting the word out to raise support and awareness for specific causes. For example this campaign for “Bloggers Unite for Hunger and Hope” BlogCatalog members and Heifer International are partnering to call for the end of world hunger and start of hope on April 29. Their appeal is to join thousands of other bloggers and write a post about world hunger on April 29.You can make a difference. If you are a blogger you can participate in the campaign.

How to increase traffic on your blog

Now you have started your blog and are excited about the topics you are going to discuss. You want to increase the number of visitors and responses to your blog.

Here are a few tips that will help to increase your readership:

1.

Now you have started your blog and are excited about the topics you are going to discuss.  You want to increase the number of visitors and responses to your blog.

Here are a few tips that will help to increase your readership:

  1. Content and postings – make regular postings – at least once per week.
  2. Review your stats – the blog software includes a basic statistics on visitors to your blog.  However there is not a great level of detail.  I would recommend also adding some other statistics counter.  I use www.statcounter.com — you can get more details on where the visitors come from, what their path is, if they are first time or repeat visitors.   Your stats over time will show you which topics generated the most interest and continue to bring you visitors. Experiment with different titles and topics until you see a pattern of interest.
  3. Add “tags” and “categories” to your postings.  The tags are the most effective indexing words – and you should use tags that are words in your postings – as well as additional tags that you think people will be posting on.
  4. Add a link to your blog in your email signature, your facebook page, your linked in profile, your website, your twitter profile, your email newsletter, your online articles, and any other online profiles that you may have.
  5. Spend some time seeing how you can post in one place and have it appear via RSS feeds and widgets on the different locations. This way you will end up doing less work – always a good thing 🙂
  6. Read and comment on OTHER blogs and social networks. – and be sure that you are showing your blog in your signature.  Your participation brings people from their blog over to your blog for more information

These are just some of the ways that you can increase your blog readership. Send me your favorite methods for increasing your blog traffic and we will all grow.  Fill in the comment form to reply.