Online conferencing has come a long way over the past few years. Review of GVO Conference its benefits and suggestions on how to use it for your organization or business to save time, money and reach out to clients, staff, volunteers, board members and sponsors. Share powerpoints, online video, chat and more.
Online conferencing has come a long way over the past few years. I have been reviewing Online Conferencing software from GVO Conference and its set of tools really expands the variety of ways that you can use it to maximize the value to you and your business or organization.
As with any new technology review the tool and get familiar with how to use it – then examine your target audience and your communications strategy to see where this fits and how you can adapt and integrate it into your marketing and communications.
5 Ways to Use Online Conferencing
Online Seminars: Decide on a topic that you want to present. GVO includes the ability to upload a powerpoint presentation and also to share videos inside the conference room. You can choose to mute the visitors to the seminar and then open the chat for questions and answers.
Staff and Board Meetings: Your staff may be out on a project, your board members may be located anywhere in the world, your volunteers need to meet without the inconvenience of travel – online conferencing software saves you time and money and you are able to setup up your meetings and keep everyone connected and participating no matter where they are located.
Tutorials: Record your online seminar – or record a tutorial with no attendees on topics that are useful to your staff, volunteers, board members, clients and customers. These may be topics that you have as frequently asked questions. What are the questions you get often? Tutorials don’t have to be long. A short tutorial on a specific topic is a great way to add value to your different audiences.
Interviews: You can use the conference software to interview people. GVO allows you to have more than one moderator at a session. This is a great way to collaborate and build interest and value for your audience
Information products: The ability to record your sessions gives you a start on creating information products such as detailed seminars on DVD, CD or for download that you would charge for.
I plan to use this myself for online seminars and meetings. Very impressed with the online tutorials that are provided and the information sessions that are available.
This online system costs a FRACTION of other online conferencing software that I have tried before and has many many more benefits and plus features. They also have a free trial period and you can attend any of the info sessions. There is no locked in timing on a subscription. There is a bit of a learning curve on it as is to be expected but all the tools are there and after you learn to navigate it only your imagination and planning will be required to use it to benefit your business or organization.
This link goes to a short video and overview to give you more details and screen shots of the GVO Conference system. Try the free trial version.
Denise Davies is an Internet and media consultant. She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives. If you have questions or would like to learn more contact through the contact form
What are things to consider when determining the value of your investment in your website, email newsletter and other Internet activities.
What are your costs?
Design and development of your website
Fees for online software services (e.g. for email management)
Maintenance and updates of content on the website
Consider not only the amount of money – but also the time committment – your time, and your staff time.
The time factor is a significant one. What is the value of your time and if you are working on an unfamiliar area such as programming a website is this a drain on your time that you could be spending with clients.
ROI – Return on Investment
When considering the return on investment on your website consider the following factors
Each time a person uses your website to find you when they are in need – what would be your AVERAGE that you would charge
For each NEW customer that you get – what is the LIFETIME value of the client (i.e. what would they pay you over 5 years, 10 years,)
For each question that can be answered via the website vs calling a customer service person – how much of your staff time do you SAVE
For each inquiry on the website where the person fills out the details e.g. on a Request a Quote form – how much time do you save? Also consider the convenience and accuracy of the details.
How much more PROFESSSIONAL do you look in the eyes of your customers to have an up to date and professional looking website that is available to them 24 hrs a day, 7 days a week?
For each REFERRAL that you get from someone that refers new business to you by forwarding your email news – think of the VALUE of this as a new client.
For the relationships that you build through your website, email newsletter and social media – how many new clients and customers do you create?
Each business and organization is different. You may be a sole proprietor, a small business or have a staff. You may want to do all the work in-house or partner with an outsource individual or company that specializes in Internet work.
Feel free to contact me if you have any questions. firstname.lastname@example.org or post your comment here.
Ideas for building new revenue streams outside of your local area. You may have a local business but see web traffic from international or outside your area.
When you review your website traffic statistics do you notice that some of that traffic comes from other countries? or maybe even from different parts of your own country that you consider are outside of your target market?
Perhaps you have always thought of your business or organization serving the local area where you live and that those other visitors to your website are not of interest to you.
There are some things that you can do to localize and appear more frequently in local listings – for example you can set up your business page on google maps; you can register your site with local portals; you can include town and city names in your key words and describe your target area in the content page.
However I would like to explore some ways that you can consider to benefit from the greater geographic coverage that the Interent provides.
First of all – what information do your visitors find MOST interesting. Which are your most popular pages? Review the products and services that you offer now.
Offer an online teleseminar webinar – there is no barrier to a person attending a teleseminar or webinar from anywhere in the world. For some systems they only need a phone. Others provide Voice over IP where attendance can be via the web so there is not even the cost of a phone call. Select a teleseminar system that enables you to record the call and you can have this on your website.
Digital information products – to build your non-local market – consider creating information products that can be delivered by a download once a person has paid. This removes the problems of shipping, packaging and can happen directly from your website without your direct intervention. Your research will give you some hints about the types of products that will be of interest – and you can specifically aim at building that audience no matter where they are located. Here are some examples of digital information products:
Teleseminar registration or downloading recording
Tutorials and “How to”
Affiliate products – you may not want to create the information products yourself. Look for affiliate products that you can sell from your website. You can browse Click bank and Commission Junction to select products that would be of interest to your target audience.
These are just a few ideas on expanding your business or developing revenue streams that you may not have considered as a “local” organization or business.
To discuss specific ideas on creating information products for your business contact me at Aleph Consulting