Website + Social Media for Building Traffic

Your own WEB consists of multiple internet based tools and publishing areas. Each contributes to building traffic, interactivity, collaboration and network building. See diagram and explanation

I often get asked about the advantages of having both a website AND using online social networking – Facebook, LinkedIN, and other social media.

Also – is an email newsletter effective in building traffic.

The way that i visualize it is with this diagram:

The WEB of website + Social Media

Your own WEB consists of multiple internet based tools and publishing areas.  Each contributes to building traffic, interactivity, collaboration and network building.

Having a Facebook Page (your business page), articles, blog, listings and postings on professional portals, a YouTube channel for video, FLICKR area for photos, postings from press releases and news sites all potentially bring traffic to your website and also give people the opportunity to “like”, post comments and questions and interact with you.  All these activities help you in building your network and list of interested contacts.

An email newsletter similarly is a simple “call to action” that people can sign up for on your website or from other entry points. People who sign up are interested in continuing to receive information from you.  Constant Contact provides social networking links from the emails that you send out – and also you can publish an archive on your website.

Develop a plan and strategy on how to use Social Media. Include a timeline and also a plan on how to reuse / republish information in different formats so that you get multiple uses without a lot of extra work.

Your Social Networking sites can all be integrated with your website.  You or your web developer gets the code and adds the code to one or more places on the website.

Examples:

  • http://www.eckova.ca – the home page integrates the Eckova Facebook page and blog.  Various other locations on the website include integrations e.g. in the sidebar area and inside pages.
  • http://antigonishfilmfest.org – the home page integrates the Facebook Page

Denise Davies is an Internet and media consultant with Eckova.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact by email at davies@eckova.ca

 

 

Tips for Nonprofits To Build Your List

Email MarketingA key component of success in getting the word out about your nonprofit is to build up the list of people that are interested and want to be informed.

Who should be on your list?

Your list includes current clients, potential clients, volunteers and potential volunteers, donors and potential donors, sponsors and potential sponsors, alliance partners, other organizations working with similar missions or for the same type of clients and your own employees, board members, people who attend your classes and seminars, media contacts etc.

Segmenting your list

Look at the categories above and review the current status of your organization.  Do you currently collect the contact information from each of these types of contacts?  What form is the list in now?  Are you able to use it effectively to target communications to either all or specific interest groups?  For example, are you able to contact just people who are volunteers?

Building your list

Building your list should be a regular ongoing activity. It involves both online and offline activities.

ONLINE TIPS

  • Add a “Signup for newsletter” on the website.
  • Add a useful article or report and then a  “Download Article” and ask for an email address and send the link to the article to that address
  • Add a link on your email signature file “Sign up for newsletter”
  • Add various “Calls to Action” on your website – and ask people if you can add them to your newsletter list.  e.g. “Become involved”, Donate, “How can I help”, “Ask a Question”
  • Add a “Signup for email newsletter” on your Facebook Page
  • Hold an online webinar and get contact information for registration

OFFLINE TIPS

  • Have a signup sheet at your seminars, classes and events
  • Ask your clients, affiliates, partner organizations, board members, volunteers, for their email address
  • Hold a raffle or contest and include the email address to inform the winner – ask for permission to put them on your list
  • Have sign up sheets or business card bowls at conferences, and alliance partner locations

For more details on how to build your list and please send me a request for a special report from Constant Contact.  Eckova Consulting is a Constant Contact Solution Provider and offers services on list building, list management, email newsletter design and maintenance, and a full range of internet consulting services for nonprofits.   Constant Contact provides the tools to  implement all of the suggestions to build your list.

See more details:

Denise Davies works with nonprofits and small business to provide effective internet strategies.  Denise is a Certified Constant Contact affiliate and Solution Provider.