Tag: email

Reach customers where they are every day: their inbox.

We hear it all the time: “Follow us on Twitter.” “Like us on Facebook.” “Connect with us on LinkedIn.” But in the shuffle of social media, one very important marketing tool should never be forgotten: email.

Email MarketingEmail may not be the newest tool, but it is the one with the broadest reach. And with Email Marketing from Constant Contact you’ll reach current and potential customers where they are everyday-their inbox.

Email Marketing helps you connect with customers. And stronger connections turn customers into fans. When you engage your fans through valuable, relevant messages, you build repeat business and referrals-boosting your bottom line.

Don’t have a long email list? No problem. Constant Contact has the tools to get people to sign up through social sites such as Facebook and Twitter.

And as a Constant Contact Solution Provider, I’ve got the expertise, training and tools to help you grow your list and your business.

So check out 5 Ways Email Marketing Will Grow Your Business to learn how you can succeed with Email Marketing, then contact me to see how I can help you convert prospects into customers.

Click for a free trial
Click for a free trial

Tips for Nonprofits To Build Your List

Email MarketingA key component of success in getting the word out about your nonprofit is to build up the list of people that are interested and want to be informed.

Who should be on your list?

Your list includes current clients, potential clients, volunteers and potential volunteers, donors and potential donors, sponsors and potential sponsors, alliance partners, other organizations working with similar missions or for the same type of clients and your own employees, board members, people who attend your classes and seminars, media contacts etc.

Segmenting your list

Look at the categories above and review the current status of your organization.  Do you currently collect the contact information from each of these types of contacts?  What form is the list in now?  Are you able to use it effectively to target communications to either all or specific interest groups?  For example, are you able to contact just people who are volunteers?

Building your list

Building your list should be a regular ongoing activity. It involves both online and offline activities.

ONLINE TIPS

  • Add a “Signup for newsletter” on the website.
  • Add a useful article or report and then a  “Download Article” and ask for an email address and send the link to the article to that address
  • Add a link on your email signature file “Sign up for newsletter”
  • Add various “Calls to Action” on your website – and ask people if you can add them to your newsletter list.  e.g. “Become involved”, Donate, “How can I help”, “Ask a Question”
  • Add a “Signup for email newsletter” on your Facebook Page
  • Hold an online webinar and get contact information for registration

OFFLINE TIPS

  • Have a signup sheet at your seminars, classes and events
  • Ask your clients, affiliates, partner organizations, board members, volunteers, for their email address
  • Hold a raffle or contest and include the email address to inform the winner – ask for permission to put them on your list
  • Have sign up sheets or business card bowls at conferences, and alliance partner locations

For more details on how to build your list and please send me a request for a special report from Constant Contact.  Eckova Consulting is a Constant Contact Solution Provider and offers services on list building, list management, email newsletter design and maintenance, and a full range of internet consulting services for nonprofits.   Constant Contact provides the tools to  implement all of the suggestions to build your list.

See more details:

Denise Davies works with nonprofits and small business to provide effective internet strategies.  Denise is a Certified Constant Contact affiliate and Solution Provider.

Share a page by email

As you are browsing and researching on the Internet you often come across an article or page that you want to email to a friend or colleague. Here is a tool to make it simple and fast.

As you are browsing and researching on the Internet you often come across an article or page that you want to email to a friend or colleague.  Some sites provide you with a link to “send by email” and of course you can always use the browser or copy and paste the link into an email.

Here is a handy tool that you can use on ANY page.  There is a very simple download and install and it is added on as a tool on your browser bar.

Email This – from Clickability is available for both Internet Explorer and Firefox.  Download and install it and follow the instructions to add it as a button on your browser tool bar.  This tool makes it very easy to share pages and articles with your friends.

This will save you time and make it easier to share.