Facebook for Business and Nonprofits

 

Facebook is an important marketing channel for your business or nonprofit. Over the past year Facebook has launched useful tools to build your lists, present creative content and analyze results. Come and learn how to build and manage your Facebook Page to improve your productivity and reach your 2016 goals.

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WORKSHOP TOPICS

Compare FB page / Personal profile
Setting up a FB Page
Posting types
Posting features scheduling / sharing / image choices / video
Images – tools and tips for creating, sourcing and editing
Getting Likes
Facebook Ads, boosting posts, promoting your page
Facebook Apps
Insights / Finding what works
Curating content
Content calendar
Setting up an event
Integration with web / blog
Security and personal
Managing your page
Facebook Groups
Facebook Events
Resources

Introduction to “Your Internet Strategies” online course and special offer.

DETAILS

LOCATION: Antigonish Career Resource Centre, 50 James Street
Antigonish, Nova Scotia, B2G 1R7

DATES: January 21, 28, February 4, 11 2016

TIME: 9:30 – Noon. 4 Thursdays

PRICE: $ 35 per session or $120 for all 4 sessions.

TRAINER: Denise Davies.  Denise is an internet consultant and offers internet and social media training for individuals and groups.  She is a co-facilitator at Coady International Institute offering Social Media Communications to international participants.

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WORKSHOP DETAILS

Workshop 1 – Jan 21
Create your Facebook page, settings, page info, About section, image tools to create your header. Inviting LIKES

Workshop 2 – Jan 28
Posting tools. Scheduling, content types, scheduling, creating image carousels, posting videos, curating content, sharing.

Workshop 3 – Feb 4
Getting more LIKES. Inviting, groups, Facebook Ads. Insights. Building your target market.

Workshop 4 – Feb 11
Curating content, publication calendar, managing your time, integration, Facebook Apps, Intro to Your Internet Strategies

Comparing Facebook Groups and Facebook Pages

 

Facebook  Pages vs Facebook Groups

Should you have a Facebook Page or a Facebook Group?  What are the pros and cons, similarities and differences?

To determine this we need to know your objectives as a business or organization and how you plan to be using Facebook.

Compare Facebook Pages and Groups

Feature FB Page FB Group
Who can join Anyone can LIKE a Facebook Page You can request to JOIN a group.  The administrator must authorize it or you can be INVITED to join a group. A group can also be private.
Purpose Usually the page owner wants to promote and get as many LIKES as possible. A Group may be for communications within the group.  It is not necessarily the intention to broadcast to the general public.
Branding You can upload 2 images – a header and a profile image.  These can brand your page, There is no branding on your Facebook group.  The header image is photos of members of the group.
Files You can upload photos or video but not word documents or PDF files.  No WYSIWIG editing or create a file. You can upload files in different formats for your group and members can upload in a Post.  Also “Create a file” with editing functions.
Photos and Videos Can post photos and video Can post photos and video
Posts A post by the Administrator appears with the name of the page.  You do have the option as Admin to post, like and share under your own name as well.  Posts by people who “Like” the page show up on the right column.  Not as prominent. Security levels to allow administrator to review and authorize posts before they appear on the group.   Once a post is authorized it appears on the main news timeline for the group.   Posts are made under the name of the person (including administrators).
Members People who LIKE a page have limited access to other people who like the page. A group is MEMBER oriented.   Option to allow all members to invite new members.   People can request to join the group and must be authorized by an administrator. There are various levels available.  Members can view other members with photo and profile text.
Integration with Website You can integrate a Facebook PAGE into your website to display activity, posts and likes. A Facebook GROUP cannot be integrated into a website or blog. You can link to it.

Create a Facebook Page

  • To raise awareness about a cause, organization
  • To build an audience
  • To promote your business or organization
  • To create a fan base
  • To build a brand

Create a Facebook Group

  • To communicate with members of the group
  • To build a group of people with similar interests
  • To share files with members of the group

Sample Facebook Group Header

Facebook Group header area
Facebook Group header area

The Facebook Group can display an image, group name and type of group.  Members, Discussion, Events, Photos and Files are featured as the links below the header.

Sample Facebook PAGE header

Facebook Page Sample
Facebook Page Sample

Brand your Facebook page with a logo or other profile image (small square) and a Header image that reflects your business or organization. Below the header appears a brief ABOUT statement and your choice of Icons for photos, likes, notes or other apps.

Possibly you will want to create a Facebook Page AND a Facebook Group to achieve different objectives.  If you decide to do this, make your Facebook Group Members aware that you also have a Facebook Page and invite them to LIKE the page in order to see your posts.

It is not possible to migrate or move a Facebook Group and change it to a Facebook Page – so you may decide to have both or notify members of your Group that you now also have a Facebook Page and ask them to LIKE it.

More information

There are other similarities and differences. Do you have BOTH a Facebook Page and a Group? Or why did you choose one over the other? Are you satisfied with your choice?    Please feel free to leave your comments below.