Online Course – Facebook Basics for Business and Nonprofits

Facebook is the primary Social Media platform to reach out to new and potential clients, promote your products and services, find and engage with volunteers, build relationships with supporters, engage with fans,

  • Do you already have a Facebook Page but not sure how to take it to the next step?
  • Do you use Facebook but need tips and strategies to improve your content, get more Likes, and engage with your audience?
  • Do you have questions about your personal privacy but want to benefit from Facebook for your organization or business?
  • Do you need to learn how to setup your Facebook Page for your nonprofit or small business?
  • Do you need tools and techniques to create engaging content, photos and video?

If you answered YES to any of these – then this course is for you

This course will give you the basic tools to understand the importance and place of Facebook in your Social Media.  Facebook reaches an enormous percent of the world population of all ages, interests, ethnicity, and geography.

Learn how to create your Facebook Page for your nonprofit organization or small business. Each step is illustrated with short videos. Each one teaches a specific point.  Since the materials are always online you can go back and review and go over points as you need them.  The video lessons and handouts are focused and short so you can easily learn, then practice and implement as you move along through the course.  If you already have a Facebook page you will learn about optimizing it, get more page LIKES and how to create and manage your content.

Every 3 days you will receive a module with lessons and tips for creating, engaging with visitors to your Page, and learning techniques to work effectively and manage your time.  You will learn how to setup your Facebook Page, what and how to make Posts, how to get LIKES on your page, how to interact with your followers, ideas for creating and sharing content and how to manage your time effectively.

Each lesson gives you space to leave your comments and questions.

Your Facebook Page – Course Outline

Click for details - Facebook Basics for Business and Nonprofits
Click for detailed course outline and pricing – Facebook Basics for Business and Nonprofits

This course is designed for small business owners and managers, entrepreneurs, home-business operators, non-profit managers, marketing and communications managers.

Course Materials

The couse is organized in a step by step order using examples and short tutorial videos and workflow checklists that will get you on your way.

This course will give you the basic tools to understand the importance and place of Facebook in your Social Media.  Facebook reaches an enormous percent of the world population of all ages, interests, ethnicity, and geography.

Learn how to create your Facebook Page for your nonprofit organization or small business. Each step is illustrated with short videos. Each one teaches a specific point.  Since the materials are always online you can go back and review and go over points as you need them.  The video lessons and handouts are focused and short so you can easily learn, then practice and implement as you move along through the course.

Learn More

 

Tips to Grow Your Facebook Page LIKES using Organic (Free) Strategies

So you have launched your Facebook Page.  You want to get the word out about your products, services or your organization.  BUT nothing happened! You have a few LIKES but want and need to get more.

Here are a few tips of FREE things you can do to get the word out.  These tips use organic social media tools that will get you moving:

  • Invite Friends – you will find the link to do this on the left column of your page. You will see a list of your Facebook friends and select the ones that you want to invite.
  • Email Invitations – use your email program to send your contacts information about your new Facebook page and a LINK to the page. Encourage them to take a look and to LIKE and SHARE it.
  • Put social media icons on your website or blog that link to your Facebook Page.
  • Integrate your Facebook Page with your website so that it displays the active posts from your page directly on your website.
  • Make a TWEET on Twitter and include the link to your Facebook Page and encourage people to LIKE and SHARE. Do this on a regular basis as you add Posts on your Page.
  • SHARE your Facebook Page on Groups that you are a member of. Remember to follow the rules of the group and only post if it is appropriate.
  • Contact partners and well-wishers and ask them to LIKE and SHARE.
  • Like and SHARE posts from others – as your Facebook PAGE when these are appropriate to your target audience.

IMPORTANT

Before inviting people to LIKE and SHARE your Facebook Page be sure to do these important steps:

  • Take a look at your Facebook Page design – does it have an appealing header (cover image) and profile image?
  • Check the ABOUT section and fill in all the information
  • Make at least 3-5 Posts using text, links, images and video (if you have it) Show the value of the Page to your visitor so they will decide to LIKE the page.

I hope these tips help you get started on building your Page LIKES.  I will be writing a more detailed description of exactly how to do each of the items above.  So click on this following link to be sure to see the more detailed article.

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Best of success to you
Denise Davies
Your Internet Strategies

 

Facebook for Business and Nonprofits

 

Facebook is an important marketing channel for your business or nonprofit. Over the past year Facebook has launched useful tools to build your lists, present creative content and analyze results. Come and learn how to build and manage your Facebook Page to improve your productivity and reach your 2016 goals.

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WORKSHOP TOPICS

Compare FB page / Personal profile
Setting up a FB Page
Posting types
Posting features scheduling / sharing / image choices / video
Images – tools and tips for creating, sourcing and editing
Getting Likes
Facebook Ads, boosting posts, promoting your page
Facebook Apps
Insights / Finding what works
Curating content
Content calendar
Setting up an event
Integration with web / blog
Security and personal
Managing your page
Facebook Groups
Facebook Events
Resources

Introduction to “Your Internet Strategies” online course and special offer.

DETAILS

LOCATION: Antigonish Career Resource Centre, 50 James Street
Antigonish, Nova Scotia, B2G 1R7

DATES: January 21, 28, February 4, 11 2016

TIME: 9:30 – Noon. 4 Thursdays

PRICE: $ 35 per session or $120 for all 4 sessions.

TRAINER: Denise Davies.  Denise is an internet consultant and offers internet and social media training for individuals and groups.  She is a co-facilitator at Coady International Institute offering Social Media Communications to international participants.

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WORKSHOP DETAILS

Workshop 1 – Jan 21
Create your Facebook page, settings, page info, About section, image tools to create your header. Inviting LIKES

Workshop 2 – Jan 28
Posting tools. Scheduling, content types, scheduling, creating image carousels, posting videos, curating content, sharing.

Workshop 3 – Feb 4
Getting more LIKES. Inviting, groups, Facebook Ads. Insights. Building your target market.

Workshop 4 – Feb 11
Curating content, publication calendar, managing your time, integration, Facebook Apps, Intro to Your Internet Strategies