Why should your organization be on Facebook?

Facebook has become a powerful business tool for organizations. Learn how to get started.

I get this question a lot – “Should my organization be on Facebook?”  or “How do I get my organization on Facebook”.

Facebook has really developed into a business and networking tool.  Originally it was people talking to their friends and families, posting their pictures and leaving comments on their thoughts and activities.

Now however it has a demographic change where people of all ages are using it and businesses and organizations are learning how to use this venue as a way to connect with people of similar interests, provide information, network, put on events and build relationships.

The success and huge interest for example during

Here are some statistics from FaceBook.  It now has (as of Jan 23, 2009)

  • More than 150 million active users
  • More than half of Facebook users are outside of college
  • The fastest growing demographic is those 30 years old and older
  • The average user has 100 friends on the site
  • More than 3 billion minutes are spent on Facebook each day (worldwide)
  • More than 13 million users update their statuses at least once each day
  • More than 3 million users become fans of Pages each day
These are numbers that cannot be ignored.  There is huge potential to interact with the people that are in your interest area.
If you haven’t already done so – setup a Facebook account and put in your basic profile information.   Then click on GROUPS – it is on the right side in the Applications Section.   Do a search for something in your interest area and browse through the available groups and join a few.

For more information on using Facebook and other Internet tips join the Aleph Consulting Facebook Group by clicking on this link.

I will be announcing a teleseminar to the group that goes into more detail on how to use Facebook for your organization.   See you on Facebook 🙂

Denise Davies's Facebook profile

Facebook Tip – Groups

If you already have created your organization facebook page that is a good first step, or you can start from your own personal facebook page. The next step is to create a GROUP. People can signup and become a part of your group – or you can choose to make a closed group. Multiple administrators can be assigned that will help in managing and adding content to the group. A group can setup events, upload images and videos, have a discussion forum and interact with members. (www.facebook.com)

Another way to expand your network is to SEARCH on groups to find other groups that may share common interests with you. Signup for their groups and invite them to take a look at your group. Participate in their discussion forums, post questions and introduce yourself to the group.

Facebook me!

Facebook AdWords

If you are already a member of facebook you may have noticed the small icon on your page that says “Ads and Pages”.  If you are selling or promoting any product or service take a look at this. (www.facebook.com)

The FaceBook ads can point to a page on facebook – or can point to your own website or any URL of your choice.  You type in the title, text of the ad and optionally add an image.  Then you create the PROFILE of the type of person you would like to target the ad to.  This is quite a sophisticated but easy to use set of questions – you can select for example

  • Male or female
  • Age group
  • Education level
  • Geographic location
  • Special interest keywords

As you select each of these – or leave them blank – you will see the size of the target audience that can potentially see your ad.

For payment – you select if you want to pay according to the number of people who VIEW the ad – or the number of people who CLICK on the ad and go to the URL you provided.  You can define the maximum amount you want to spend per day (the minimum amount is $ 5 per day). And you can also select how much you are willing to spend “per click” – You will see a range of acceptable pricing.   So for example if you are willing to pay $.20 per click and have set your maximum at $ 5 per day – after 25 people click on your ad the ad would not be displayed again till the next day.

To be most effective you would want the URL that they click on, to have a specific “Call to Action” so you could determine the effecitveness of the ad.

You can also setup an “Ad Campaign” with variations on your ad so you can determine which is your most effect title, image, target groups, text and other variables.

For more ideas about Internet Strategies – http://books.alephconsulting.org