Your website backbone

Your website should be organized to make it easy for visitors to your site to find what they are looking for. Perhaps you started out with a simple website – but as time goes on you have needed to add new information and sometimes this leads to a lack of structure. Make a meaningful menu and some navigation aids.

Structure your information

Your website should be organized to make it easy for visitors to your site to find what they are looking for.  Perhaps you started out with a simple website – but as time goes on you have needed to add new information and sometimes this leads to a lack of structure.  Look at your website – of if you are planning a website try these methods to organize the website.

MENU

  • the main menu of the website should be broad enough that as you need to add new information you will know how it is placed in the structure.
  • The CONTACT page or contact information should be easily accessible from any location on the site.
  • If you have sub-pages in your website structure – then have a method to show the sub-pages in a consistent manner.  You could use drop down menus or list the sub pages with links in the sections
  • Menu names – some people like to come up with “cute” names for their menu items. However this can be very counter productive. People are rapidly searching for information and may not understand unusual names and words. Your intention is to make the site user friendly so a person can find what they need easily and quickly
  • The menu should also give people a guidance system so they don’t lose their place and they can see

SITE MAP

  • A site map is 1 page that lists all the sections and sub pages of the website.  It gives the person an overall view of the website and the structure.  It is a finding aid.
  • A site map is also useful for SEO and submission to Google and other search engines.

SEARCH

  • For larger websites a “Search” box can be a useful aid. You can get a free search box from Google and set it just to search your website.
  • If you are using WordPress add the SEARCH widget to your sidebar.

Denise Davies is an Internet Strategy Consultant working with nonprofits and small business.  Contact for further information davies@eckova.ca and visit the website at www.eckova.ca

Why should your organization be on Facebook?

Facebook has become a powerful business tool for organizations. Learn how to get started.

I get this question a lot – “Should my organization be on Facebook?”  or “How do I get my organization on Facebook”.

Facebook has really developed into a business and networking tool.  Originally it was people talking to their friends and families, posting their pictures and leaving comments on their thoughts and activities.

Now however it has a demographic change where people of all ages are using it and businesses and organizations are learning how to use this venue as a way to connect with people of similar interests, provide information, network, put on events and build relationships.

The success and huge interest for example during

Here are some statistics from FaceBook.  It now has (as of Jan 23, 2009)

  • More than 150 million active users
  • More than half of Facebook users are outside of college
  • The fastest growing demographic is those 30 years old and older
  • The average user has 100 friends on the site
  • More than 3 billion minutes are spent on Facebook each day (worldwide)
  • More than 13 million users update their statuses at least once each day
  • More than 3 million users become fans of Pages each day
These are numbers that cannot be ignored.  There is huge potential to interact with the people that are in your interest area.
If you haven’t already done so – setup a Facebook account and put in your basic profile information.   Then click on GROUPS – it is on the right side in the Applications Section.   Do a search for something in your interest area and browse through the available groups and join a few.

For more information on using Facebook and other Internet tips join the Aleph Consulting Facebook Group by clicking on this link.

I will be announcing a teleseminar to the group that goes into more detail on how to use Facebook for your organization.   See you on Facebook 🙂

Denise Davies's Facebook profile