Integrating Facebook with your Website

Step by step tips for integrating Facebook with your website using a “LIKE” box. Maximize your Facebook interactions by showing them on your website.

Putting the pieces together
Putting the pieces together

Your website is your core information hub on the internet.  It is structured, has a menu and you own the domain.

I have talked about how and why to setup a Facebook Page in other postings.

Facebook is more fluid and it is great for posting announcements on your company Facebook page.

Here are a couple of tips for integrating your Facebook business page with your website.  The advantage is that whenever you make a posting on your Facebook page – it automatically shows up on your web page.

  1. Go to your facebook page.  You must be an administrator of the page to do the following steps
  2. Click on “Edit page” – the link is on the top left of your page
  3. Scroll down and on the right hand side you will see “Promote with a Like Box”
  4. Use the different options and select if you want to show
    1. First fill in your page ID — this is the number that you see in your URL or click the “?” if you need help
    2. Width – change the width to look best on your web page.  You might have to try a couple of different widths and also talk to your webmaster about what width would look best
    3. Connections – these are the images of people who “like” your page.  Select the number you want to show or “0” if you don’t want to show any
    4. Steam – these are the POSTINGS on the your Facebook page. Click the check box to show the postings.
    5. Show header – This adds the “Find us on Facebook”
  5. Click on the “Get Code”.  Copy both of the code options and send to your webmaster.  You can add these on your home page or any of the inside pages.

EXAMPLES

Both of these examples show a “LIKE” box on the home page.  They encourage people to “LIKE” your Facebook page, grow the number of followers and interaction, and show new and updated content directly on your website.

Denise Davies is an Internet and media consultant with Aleph Consulting.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact by email at davies@alephinc.com

The Web

The web
The web

The Internet has always been known as the “World Wide Web” and now this has actually come to be the true nature of the web. Yes – you do need a website to represent your organization. It is a key communications tool that if done effectively addresses the needs and interests of your target audiences. You can think of your website as the hub of the web and the various other tools and technologies and methods as the spokes and links on the web – email newsletters, blogs, your facebook and myspace pages, linkedIN, YouTube videos, online radio, eGroups that you belong to and various discussion forums. These online networking methods all work together to strengthen and draw people into your real relationship network. Of course you continue to augment these with the normal methods of meetings and phone calls and groups that you belong to, seminars and conferences and other face-to-face networking. What is exciting is the fact that these face-to-face encounters and new people can be added or invited to your online networks and you can more easily continue with building interest and knowledge about your mission and activities.

Al Gore at a recent conference on web 2.0 spoke eloquently on how the world wide web was an integral part of the strategy in the US election of Barack Obama. His campaign was successful in many ways because of his effective use of web technologies including YouTube with its full channel of videos, and all the interactivity of subscribers, friends, and “connections”. Facebook (One Million Strong for Barack), websites, and integration to television. Lively discussion forums, millions of subscribers, and many ways of interacting reached out in a very personal way to every corner of the nation – and the world. His “web” was integral to communication of mission, informing people, generating funds, and getting people out to vote.