Videos are an important method for getting your message out to a broad audience.
Video as a means of presenting your organization have become increasingly important. This was always an effective method of presenting a message but in the past it was limited to specific occassions or limited audience presentations.
Now however video has become mainstream and is an effective part of the marketing mix. Videos now can be used to reach out to a broad audience. If you want to educate, inform, activate, promote your cause – videos are now a mainstream method for helping you do that.
How does this happen? The message needs to be communicated in formats and in language that is understood and has not just an intellectual impact but also an emotional and immediate impact. There needs to be included “Calls To Action” that give people things they can do to be involved and to make a difference.
I was attending the International Water Conference this past week and there was much useful information on the situation of water in the world – groundwater, access to water, water infrastructure, conflicts over water. Attendees were international delegates from governments, academic institutions, scientists and NGOs involved with water.
At so many of the sessions the information was vital and timely – and needs to be known by the policy makers and citizens. How does this happen? The message needs to be communicated in formats and in language that is understood and has not just an intellectual impact but also an emotional and immediate impact. There needs to be included “Calls To Action” that give people things they can do to be involved and to make a difference.
This same challenge exists for any nonprofits and social action projects that want to get the word out to raise awareness, to motivate, to promote a cause, to build momentum, to get people on board, to raise funds to support a cause, to get people to volunteer, to engage people as activists, to educate and inform, to inform the press and media and politicians, policy makers, citizens and children.
There are 2 great methods that we have to make this happen.
– The Internet – including website, email, and social networking and building traffic and interaction.
– Film and media – which can show vivid stories and illustrate a situation with its challenges and move people to action.
Both of these are inter-related. Films are not accessible via the Internet and can reach a broad global audience and are an essential method for bringing a problem to view with a lot of impact. Look at your communications strategy and evaluate it to see that it has a strong “Call to Action” and that it speaks to your stakeholders and target audiences.
The Internet has always been known as the “World Wide Web” and now this has actually come to be the true nature of the web.Yes – you do need a website to represent your organization. It is a key communications tool that if done effectively addresses the needs and interests of your target audiences.You can think of your website as the hub of the web and the various other tools and technologies and methods as the spokes and links on the web – email newsletters, blogs, your facebook and myspace pages, linkedIN, YouTube videos, online radio, eGroups that you belong to and various discussion forums.These online networking methods all work together to strengthen and draw people into your real relationship network.Of course you continue to augment these with the normal methods of meetings and phone calls and groups that you belong to, seminars and conferences and other face-to-face networking.What is exciting is the fact that these face-to-face encounters and new people can be added or invited to your online networks and you can more easily continue with building interest and knowledge about your mission and activities.
Al Gore at a recent conference on web 2.0 spoke eloquently on how the world wide web was an integral part of the strategy in the US election of Barack Obama.His campaign was successfulin many ways because of hiseffective use of web technologies including YouTube with its full channel of videos, and all the interactivity of subscribers, friends, and “connections”. Facebook(One Million Strong for Barack), websites, and integration to television.Lively discussion forums, millions of subscribers, and many ways of interacting reached out in a very personal way to every corner of the nation – and the world. His “web” was integral to communication of mission, informing people, generating funds, and getting people out to vote.