Facebook for Business and Nonprofits


Facebook is an important marketing channel for your business or nonprofit. Over the past year Facebook has launched useful tools to build your lists, present creative content and analyze results. Come and learn how to build and manage your Facebook Page to improve your productivity and reach your 2016 goals.



Compare FB page / Personal profile
Setting up a FB Page
Posting types
Posting features scheduling / sharing / image choices / video
Images – tools and tips for creating, sourcing and editing
Getting Likes
Facebook Ads, boosting posts, promoting your page
Facebook Apps
Insights / Finding what works
Curating content
Content calendar
Setting up an event
Integration with web / blog
Security and personal
Managing your page
Facebook Groups
Facebook Events

Introduction to “Your Internet Strategies” online course and special offer.


LOCATION: Antigonish Career Resource Centre, 50 James Street
Antigonish, Nova Scotia, B2G 1R7

DATES: January 21, 28, February 4, 11 2016

TIME: 9:30 – Noon. 4 Thursdays

PRICE: $ 35 per session or $120 for all 4 sessions.

TRAINER: Denise Davies.  Denise is an internet consultant and offers internet and social media training for individuals and groups.  She is a co-facilitator at Coady International Institute offering Social Media Communications to international participants.



Workshop 1 – Jan 21
Create your Facebook page, settings, page info, About section, image tools to create your header. Inviting LIKES

Workshop 2 – Jan 28
Posting tools. Scheduling, content types, scheduling, creating image carousels, posting videos, curating content, sharing.

Workshop 3 – Feb 4
Getting more LIKES. Inviting, groups, Facebook Ads. Insights. Building your target market.

Workshop 4 – Feb 11
Curating content, publication calendar, managing your time, integration, Facebook Apps, Intro to Your Internet Strategies