Tag: articles

Website + Social Media for Building Traffic

Your own WEB consists of multiple internet based tools and publishing areas. Each contributes to building traffic, interactivity, collaboration and network building. See diagram and explanation

I often get asked about the advantages of having both a website AND using online social networking – Facebook, LinkedIN, and other social media.

Also – is an email newsletter effective in building traffic.

The way that i visualize it is with this diagram:

The WEB of website + Social Media

Your own WEB consists of multiple internet based tools and publishing areas.  Each contributes to building traffic, interactivity, collaboration and network building.

Having a Facebook Page (your business page), articles, blog, listings and postings on professional portals, a YouTube channel for video, FLICKR area for photos, postings from press releases and news sites all potentially bring traffic to your website and also give people the opportunity to “like”, post comments and questions and interact with you.  All these activities help you in building your network and list of interested contacts.

An email newsletter similarly is a simple “call to action” that people can sign up for on your website or from other entry points. People who sign up are interested in continuing to receive information from you.  Constant Contact provides social networking links from the emails that you send out – and also you can publish an archive on your website.

Develop a plan and strategy on how to use Social Media. Include a timeline and also a plan on how to reuse / republish information in different formats so that you get multiple uses without a lot of extra work.

Your Social Networking sites can all be integrated with your website.  You or your web developer gets the code and adds the code to one or more places on the website.

Examples:

  • http://www.eckova.ca – the home page integrates the Eckova Facebook page and blog.  Various other locations on the website include integrations e.g. in the sidebar area and inside pages.
  • http://antigonishfilmfest.org – the home page integrates the Facebook Page

Denise Davies is an Internet and media consultant with Eckova.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact by email at davies@eckova.ca

 

 

Building Website Traffic: Strategies for Your Success – eBook

This new eBook has answers to the
biggest concern of business owners and nonprofit managers. 
How do you get more people to your website.

“Building Website Traffic: Strategies for Your Success” will guide you on steps you can take immediately with very little cost. One of the biggest concerns that people have about their website is that they want to build traffic and get more visitors.

The eBook “Building Website Traffic ” includes in depth instructions, examples and how-to for over 20 methods. These include Search Engine Optimization, Blogging, Facebook, LinkedIN, Articles, Press Releases, eNewsletters, building links, Google tools, RSS feeds and more.

Building Website Traffic: Strategies for Your Internet Success
Building Website Traffic: Strategies for Your Internet Success

The “First Things First” section of this book is a review of your website setup, objectives and foundation. This section gives important points regarding your website to be sure that as you build traffic you will be able to be successful in converting your visitors and achieving your business or organization objectives.

Learn how to bring more targeted visitors to your website.

See and learn from examples of specific businesses and organizations that use a variety of these techniques and methods to effectively promote their brand and engage the visitors to their website.

The book includes links to the resources you will need to use all the techniques as you build your web presence.
Learn from specific examples of successful businesses and organizations.

This book has over 100 pages of explanations, examples and how-to on bringing more traffic to your website.
Increase your ROI of your website. You have already invested time, energy and money in building your website. Now capitalize on your investment

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See full Table of Contents and details
Building Website Traffic: Strategies for Your Success

Articles as part of your marketing mix

Articles are an excellent addition to your marketing mix providing information to people that are searching on the Internet for a solution to their problems and building your credibility and links.

Articles are an excellent addition to your marketing mix.

They provide information to people that are searching on the Internet for a solution to their problems and answer to their questions.

From your point of view – articles have a lot of positives

  • You build your credibility with a wide base of people interested in your topic
  • Articles have a very long “life” on the Internet.  You will get people following up on links in an article years after you have written it.
  • There are multiple places that you can submit your articles at little or no cost.
  • The time invested in writing an article is time well spent.  You can also collaborate with people who specialize in writing high quality articles for you.
  • Links on the article or in your bio / resource box lead people to your website, blog or specific programs and services — these provide Inbound Links that are high quality links to your website and improve your search engine placement.

Ezine Articles is a good site to start with – http://www.ezinearticles.com – You can setup a free member account and have multiple resource boxes that you setup and select from to be placed at the bottom of your article. It does take about 7 days for your articles to be reviewed and accepted or comments on what you need to edit before they are published. If you upgrade to their Premiere membership you can soeed up the process. They have graphical reports to see activity and links out.

You can see my ezine page at http://www.ezinearticles.com/?expert_bio=Denise_davies

Denise Davies, EzineArticles.com Basic Author