Tag: internet strategies

Tip to View Your Facebook Page Likes

You have been using Facebook and “Liking” different pages from businesses, organizations and causes.  But you are not seeing their postings on a regular basis and the posts are mixed in on your Facebook Home page with posts from your friends.

There is an easy solution to this.  Watch this short video to see how to easily view posts from pages that you LIKE.

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Facebook Lists – Manage Your Facebook Friends

Why use lists

Lists on your Facebook Home Page

In Facebook you may have many different types of friends that share different interests with you.

Lists help you to easily view posts by friends that you select to put on a list.  You might want a list for your family, people you work with, specific interest groups etc.

Lists also help you to direct YOUR posts to friends who are really interested in the topic you are posting about – rather than posting to PUBLIC since not everyone is interested in all your topics.

How to create a list

Create a Facebook List
Create a Facebook List

On your HOME page of Facebook – on the left side is a section called “Lists” this usually includes “Family” and maybe others if you have already created lists.

Click on the “Lists” heading – and on the top right of the page you will see “Create list” – click on this.

 

In the “Members” area = type in a name or part of a name and a list of friends will come up that you can add. Just add a few using this method and you can add more later.

Click CREATE

You will now see that list and any POSTS from members of that list – it makes it an easy way to see posts by specific lists of your friends.

You can also add more people to this list at any time by ADDING the suggested names – on the right side of the page.

Adding people to a list

View the list

On the top right you will see different people suggested for the list – click on the ADD icon.  Click on the “See more” to get more suggestions

Manage Facebook List

Removing people from a list

Step 1 – click on See All

Click on the small X on the top right of the person image you want to remove – they will be removed from the list you are managing – but they will still be on your Friends list.

Remove from list

Another way to remove someone from the list

While viewing the POSTS from your lists – you can click on the small icon to the top right of the posting and choose to REMOVE the person from this list.  They still will be a Facebook friend.

Remove via POST on list

Posting to a list and Sharing

Although there is no direct method to send a MESSAGE to the members of your list, when you create a POST (Update Status) on the top right you can select a list that will see the posting.   You may find this useful if a posting is specifically of interest ot targeted at a specific group.

You can also use this for SHARING posts with a specific list of friends.

Share with your list

About the Author:

Denise Davies works with non-profits and small businesses to plan and implement internet and media strategies that are effective in growing your audience, increasing donations, building your network, creating a credible web presence and providing education and training to use Internet and media tools effectively.

Your Nonprofit Website – The Three Cs

Putting the pieces together
Putting the pieces together


Your Nonprofit Website is a key component for your communications strategy.  Use the Three Cs to evaluate your current website and as part of the planning process as you move ahead with maximizing the value of the Internet for building your organization.

Communications

Your website is a hub for your internet communications.   In your newsletter, social media, email signatures, link back to your website to bring people to your website.  Once the person is visiting your website they must see information that is engaging and valuable to THEM.

  • Identify your target audience(s) and their needs
  • Your home page must have your key message that speaks to the site visitor
  • Have latest updates available from the home page – leading in to the specific areas of the site
  • Update your website on a regular basis with news and changes.   Assign someone to review the website on a regular basis to be sure that it reflects your current situation.
  • Consider integrating Social media such as your Facebook page and Twitter feed with your website
  • Provide methods for 2 way communications – see the Calls to Action section below

Credibility

You have just seconds to grab and hold the attention of the person visiting your website.  First impressions DO count. The person must see in a very short time that the website is of interest to THEM.

Here are a few suggestions on building credibility:

  • Look professional – and appropriate for your target audiences
  • Provide easy navigation to all areas of the site
  • Proofread your content to be sure there are no typos, spelling errors, paragraph formatting errors
  • Check that all the internal and external links are working. Remember that in your links to EXTERNAL sites – their link may change.
  • Use graphics, photos, video, colors, fonts, layout for a professional look

Remember that the person is judging your organization and capability by what they see on your website.  You want to create a professional and credible presence that encourages them to spend their time and engage with you in some way.

Call to action

What do you want people to DO when they see and like your website?  You want the person not only to say “this organization looks like they are doing good work”.  People see hundreds and thousands of websites – how do you engage them and have them return.  You want to build a relationship with the interested person.  Here are a few suggestions on engaging the user and building that trust and interest.

  • Ask them to bookmark the site
  • Encourage them to sign up for your email newsletter
  • Add a contact form to let them ask a question or ask for help
  • Give a link to download a report – and they give their email address to receive it
  • Provide a method to donate to your organization – with a variety of levels
  • Get them involved with information and form on how to become a volunteer
  • Add a RSS signup to get updates on pages that you update often
  • Integrate your Facebook page and Twitter feed and encourage people to join your social networks

Then be sure to follow up by

  • Sending them a newsletter and announcements
  • Provide updates on donations and how they are used
  • Add new reports and news
  • Add regular updates to the website so that a person sees new and updated information when they do return to the site

Denise Davies is an Internet and media consultant.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact through the contact form