When you review your website traffic statistics do you notice that some of that traffic comes from other countries? or maybe even from different parts of your own country that you consider are outside of your target market?
Perhaps you have always thought of your business or organization serving the local area where you live and that those other visitors to your website are not of interest to you.
There are some things that you can do to localize and appear more frequently in local listings – for example you can set up your business page on google maps; you can register your site with local portals; you can include town and city names in your key words and describe your target area in the content page.
However I would like to explore some ways that you can consider to benefit from the greater geographic coverage that the Interent provides.
First of all – what information do your visitors find MOST interesting. Which are your most popular pages? Review the products and services that you offer now.
Offer an online teleseminar webinar – there is no barrier to a person attending a teleseminar or webinar from anywhere in the world. For some systems they only need a phone. Others provide Voice over IP where attendance can be via the web so there is not even the cost of a phone call. Select a teleseminar system that enables you to record the call and you can have this on your website.
Digital information products – to build your non-local market – consider creating information products that can be delivered by a download once a person has paid. This removes the problems of shipping, packaging and can happen directly from your website without your direct intervention. Your research will give you some hints about the types of products that will be of interest – and you can specifically aim at building that audience no matter where they are located. Here are some examples of digital information products:
- Teleseminar registration or downloading recording
- Tutorials and “How to”
Affiliate products – you may not want to create the information products yourself. Look for affiliate products that you can sell from your website. You can browse Click bank and Commission Junction to select products that would be of interest to your target audience.
These are just a few ideas on expanding your business or developing revenue streams that you may not have considered as a “local” organization or business.
To discuss specific ideas on creating information products for your business contact me at Aleph Consulting