Time to Review Your Website

good time to look at your website and see how well it reflects your business or organization. Has it kept up to you and the services and products you are offering? Does it speak to your target audiences? Includes offer of a website review.

Sunrise over trees
Rise and Shine and Review

Well it is now December and a good time to look at your website and see how well it reflects your business or organization.  Has it kept up to you and the services and products you are offering?  Does it speak to your target audiences?

Every business changes over time.  Every organization grows and morphs and has twists and turns while moving and growing.   Plan some time between now and the end of the year to review:

  • Your website
  • Your social networks – Facebook, LinkedIN
  • Your newsletter – email or paper

Some questions to ask:

  • What areas need improvement?
  • Are they up to date?
  • Do they communicate your objectives?
  • Do you have good “Calls to Action?
  • Is the design, layout and navigation making a good user experience?
  • Is your contact list growing?
  • Do you have a schedule for updating and communicating with customers, clients and prospects?
  • Do you look at your website tracking statistics and learn from them?

As a special offer for the season – send me your website URL and I will provide you with a website review.  Send it to davies@eckova.ca and put SUBJECT = WEBSITE REVIEW so that it pops up in my email program and not in junk mail.  Feel free to add any questions or comments in your email.

Building Website Traffic: Strategies for Your Success – eBook

This new eBook has answers to the
biggest concern of business owners and nonprofit managers. 
How do you get more people to your website.

Building Website Traffic: Strategies for Your Success” will guide you on steps you can take immediately with very little cost. One of the biggest concerns that people have about their website is that they want to build traffic and get more visitors.

The eBook “Building Website Traffic ” includes in depth instructions, examples and how-to for over 20 methods. These include Search Engine Optimization, Blogging, Facebook, LinkedIN, Articles, Press Releases, eNewsletters, building links, Google tools, RSS feeds and more.

Building Website Traffic: Strategies for Your Internet Success
Building Website Traffic: Strategies for Your Internet Success

The “First Things First” section of this book is a review of your website setup, objectives and foundation. This section gives important points regarding your website to be sure that as you build traffic you will be able to be successful in converting your visitors and achieving your business or organization objectives.

Learn how to bring more targeted visitors to your website.

See and learn from examples of specific businesses and organizations that use a variety of these techniques and methods to effectively promote their brand and engage the visitors to their website.

The book includes links to the resources you will need to use all the techniques as you build your web presence.
Learn from specific examples of successful businesses and organizations.

This book has over 100 pages of explanations, examples and how-to on bringing more traffic to your website.
Increase your ROI of your website. You have already invested time, energy and money in building your website. Now capitalize on your investment

See full Table of Contents and details
Building Website Traffic: Strategies for Your Success

Maximize your facebook network – groups

Facebook groups are an excellent way to grow your facebook network

Thank you to Douglas Firebaugh and his excellent article on the “10 Social Media Laws of Facebook”

I think each of the points is valuable but the one that I want to discuss today is his Law number 7 — “Law of Facebook Groups”

Facebook Groups are the best way to grow your network on facebook with people who share common interests.

  • Click on GROUPS – this might be on the bottom of your browser screen on the left – or click on the “f” icon on the bottom left and see it on the full list – and you should see it on the list of applications.  Book mark it so the icon shows up for easy click in the future.
  • You will see 2 columns on the GROUP page.  The left column are the groups that people in your network have joined.  The right column are groups that you have joined.  For each of the groups you will see a brief description and the number of members and any recent activity.
  • Look at the LEFT column (groups recently joined by your network) – click on the “see all” at the top right of the column – and then browse through this list.  You can click on a group, review the overview section, look at the number of members, and see the types of things in their discussion forum and events etc.  If you are interested in the topic – click on the JOIN THIS GROUP on the top right column.
  • Now that you are a member of the group – follow the discussions, post your own comments and questions — all of these activities will show up on your own profile and increase your visibility.
  • The next step is to GROW your own list of friends – click on a person who is a member of the group – and click on the “Add as friend” – You can write a short email e.g. “We are both members of the xxxx group and I would like to invite you to be a facebook friend.”  You can copy and paste this – and personalize it with “Dear FIRSTNAME” –   If the person agrees – you will get  a notice that they have added you as a Facebook friend.   Send them a thank you.  These activities will help you to grow your network with people who share a common interest.
  • Invite other people to join the group – this will also help your visibility and your network – and it will also help your friends to find an interesting group.

In addition to using the “groups recently joined by your network” — you can do a SEARCH in groups on any topic and review the list of groups.  Follow the same steps.

If you have any additional suggestions please feel free to send your comments or questions.