Tag: teleseminars

Using Stats to Identify a Target Market

Review your website statistics and use the results to identify potential target audiences for new products and revenue.

Expand your market
Expand your markets

When you are creating your business plan and strategy you start by identifying your target audiences and what they need and how you provide something that meets that need.

After you have had your website up for a while – you might find that there are other people who are finding your website that may be outside of your original idea of a target audience.  Reviewing your website statistics may give some clues and ideas of other potential markets that you could tap into.

Example:

As a nonprofit of small business you may directly serve people in a specific geographic location.  Perhaps you provide training or consulting as part of your services.

Website Statistics - Map of Recent Visitors
Website Statistics - Map of Recent Visitors - view from Statcounter.com

You notice in your website statistics that you have visitors coming to your website from other parts of the country – or even internationally.  Although you don’t know WHO these people are – look at the path they follow and what pages of the website they look at.  This will give you some idea of their interest.  Also you may be able to tell where they came from (link from another website) or what key words they used in a search.

What could you offer these people?  Would you be able to charge for it?  Would it be appropriate for your mission? Would it potentially add value to your organization profile – and also of use to your own clients and affiliates?

You may want to consider creating “Information Products” that would meet the needs of this potential target audience.  Here are a few suggestions:

  • Webinars on specific topics.  These could be available free or for a fee.  With many webinar softwares it is possible to record the session, and make them available on your website of via a link.  You could also be building a library of these over time and offer on DVD.
  • eBooks. An eBook is readily accessible to download for free or by purchase.  Review the current publications that you have now – or think of topics that lend themselves to a book, whitepaper, or short tutorial that would be useful to this potential market.
  • Printed Books.  Investigate publishing a printed book using a self publishing firm.
  • Video. Videos are increasingly popular as a means for delivering training and tutorials and providing information to your target audiences.  If you are charging a fee for video views the videos could be in a subscription / members area.

As with any new product or service you will need to do your research, decide on the content, method and resources needed in order to carry this out.

Here are a few links to get you started. These are sources that I have used after researching and found they offer good value

  • Webinars – GVO Conference enables you to put on a webinar, record it and store the link to use.  It is a good way to start as there are good tutorials on how to begin and help getting setup.
  • eBooks  and Printed Books – LULU.Com gives you the means to publish eBooks and printed publications.
  • Videos – Screenr.Com has a free version that you can use to create tutorial. YouTube has a basic editor for video.

Denise Davies is an Internet and media consultant.  She works with nonprofit organizations and small businesses to maximize their effective use of the Internet to build their organization and achieve their objectives.  If you have questions or would like to learn more contact through the contact form

Teleseminars: Reach Out and Grow

The seminar includes examples of how teleseminars can be used, discussion of the technologies needed, how to learn about setting up your own teleseminars, and the benefits of teleseminars to your organization.

Teleseminars – Reach Out and Grow

How you can use teleseminars to grow your organization

Have you thought about using teleseminars to grow your business or organization?  Would you like to reach more people with your message? Are you looking for a way to educate people?  Are you worried that it is too difficult?

This seminar includes an overview of the benefits, ideas on how to use teleseminars to grow your audience or use them for education, board meetings and other ideas.  The seminar includes an overview of Instant Teleseminar and how to setup and manage an online event.

TOPIC: Teleseminars – Reach Out and Grow

The seminar will include examples of how teleseminars can be used, discussion of the technologies needed, how to learn about setting up your own teleseminars, and the benefits of teleseminars to your organization.

Teleseminars are a cost effective and powerful way to reach out and grow your business.

This link is to the recording of the seminar.

Teleseminar LINK

Webinars and Teleseminars: Benefits to Nonprofits

Teleseminars and webinars open the doors to expanding your network, providing education and training to clients and prospects, creating information products that you can distribute, meet and interact with people around the globe, and at the same time save money.  This article will use Instant Teleseminar as an example of one of the systems that is available for starting your own teleseminars.

Teleseminars - networking and education
Teleseminars - networking and education

Teleseminars use the telephone and the internet. You and one or more co-hosts can present your topic using the phone and your attendees listen by phone.  It is similar to a conference call but there are more facilities and control on the interaction.

A webinar has a visual component – and you may be using a powerpoint or other documents that the audience can view and you can control.

There are several different ways you can use a teleseminar.  You may be educating your audience on a topic, introducing them to one of your products or services, or you may find it works for you as a way of meeting with colleagues and work groups that may be scattered geographically.  You can consider using it for board meetings for your organization if the board members have to come from a distance.  A teleseminar is also an excellent way to interview and present experts and resources as a benefit to your target groups.

For more details see link