Return on Investment on your Internet Activities

What are things to consider when determining the value of your investment in your website, email newsletter and other Internet activities.


What are your costs?

  • Design and development of your website
  • Domain name
  • Hosting
  • Fees for online software services (e.g. for email management)
  • Maintenance and updates of content on the website

Consider not only the amount of money – but also the time committment – your time, and your staff time.

The time factor is a significant one.   What is the value of your time and if you are working on an unfamiliar area such as programming a website is this a drain on your time that you could be spending with clients.

ROI – Return on Investment

When considering the return on investment on your website consider the following factors

  • Each time a person uses your website to find you when they are in need – what would be your AVERAGE that you would charge
  • For each NEW customer that you get – what is the LIFETIME value of the client (i.e. what would they pay you over 5 years, 10 years,)
  • For each question that can be answered via the website vs calling a customer service person – how much of your staff time do you SAVE
  • For each inquiry on the website where the person fills out the details e.g. on a Request a Quote form – how much time do you save?  Also consider the convenience and accuracy of the details.
  • How much more PROFESSSIONAL do you look in the eyes of your customers to have an up to date and professional looking website that is available to them 24 hrs a day, 7 days a week?
  • For each REFERRAL that you get from someone that refers new business to you by forwarding your email news – think of the VALUE of this as a new client.
  • For the relationships that you build through your website, email newsletter and social media – how many new clients and customers do you create?

Each business and organization is different.  You may be a sole proprietor, a small business or have a staff.  You may want to do all the work in-house or partner with an outsource individual or company that specializes in Internet work.

Feel free to contact me if you have any questions. or post your comment here.